How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease (Speak for Success)

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Why do we think what we think? Think we know what we think we know? Believe what we believe? Like what we like? Do what we do?

Why do others trust or distrust us? Respect or disrespect us? Listen to or ignore us? Reach out to or neglect us? Like or dislike us? Praise or slander us? Believe or doubt us? That's not all...

Why do others follow our lead or stand in our way? Give us opportunities or send them elsewhere? Support our striving for success and appreciate our message or toss it and us aside? Decades of cutting-edge (but unheard-of) scientific research presents an answer...

Because hidden, little-known secrets of psychology influence everything about us...

Neglecting them is swimming upstream. You can't change minds, win friends, or influence people. You can't earn undivided attention or get the respect you deserve. You undermine your professional image, stagnate your career, and destroy your confidence until communication makes you anxious.

You don't deserve this. Neither did I. I remember wondering, "Why do people never support my ideas? Why am I drowning in a sea of 'sorry, maybe later' (AKA never)? Why have I stopped succeeding?" Luckily, everything changed when I answered one question...