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The Growth Matrix PDF market penetration strategy In this case, it is assumed that the company is already present in the existing market with any existing product (the output of which is wellestablished). The purpose of the strategy is to increase sales, the number of sales. To achieve this goal, the following tools can be used: expansion of market share; increase the number of purchases of goods; an increase in the frequency of purchases of goods by the consumer; opening up new opportunities for consumers to use the product. Saving or increasing the income and profits of the company when choosing a penetration strategy is achieved by retaining and / or expanding the company's market share. The risks are minimal, because the company operates on a well-known and familiar market and deals with a well-known product. The matrix identifies 4 types of divisions: stars, milk cows, difficult children, dogs and suggests strategies for each of them. “Star” occupies a leading position in the emerging industry. market development strategy or expansion strategy (eng. “Market development”; set “old product/new market”) is the most suitable for companies competent in the field of marketing, that is, having experience and opportunities for effective advertising campaigns, work with customers building and finding sales channels. Click here to get it from official site: https://thegrowthmatrixpdf.com/